I choose every design myself, test it on my own two children, and bring each one in through my trusted suppliers, in small quantities. Zero compromise on quality. That is the one promise this collection makes. A fresh order of any print takes 30 to 60 days to reach me, which is usually longer than the weather it was made for lasts.

Priced fairly, not marked up. Nothing here carries a crossed-out “before” price that was never really charged, and nothing is inflated first so a discount can look bigger later. Children outgrow a size in one season, and nobody should overpay for a few months of wear.

Across most of Pakistan these carry you through the whole of winter, roughly September into March. If you are somewhere properly cold, like Murree or up north, they work beautifully until around November, then come back into their own around March and April. On the very coldest mornings they layer under a jacket rather than replace one.

Not at the moment, and most likely not later either. Imported pieces are bought and sold on very tight margins, so there is not the room to cut the ticket price the way a locally stitched dress made in bulk can be. The saving here comes from your basket instead: any 2 pieces travel free, and from 3 your saving grows with every piece you add. What I will never do is inflate a price first so a discount can look bigger later. And I cannot promise your size or your print will still be here in November. The sizes that sell, sell first.

Almost never, and I would rather say that plainly than leave you hoping. I bring in a small quantity of each design, and once it is gone it is usually gone for good. A fresh order takes 30 to 60 days to reach me and by then the season has moved on. Some prints I simply cannot get again at all. If the size you need is showing today, please do not wait for it.

Neat stitching throughout, double stitching where a seam takes the strain, and overlock where it is needed so nothing frays in the wash. Soft against the skin, holds its shape, and stays bright wash after wash. Nothing scratchy, nothing stiff. And every design is sampled before I stock it: worn, played in, slept in and washed by my own children first. If it does not survive that, it does not go on the site. I would rather bring in fewer designs than cheaper ones.

Yes, easily. Message me and we will swap it. If I sent a size different from your order, I cover the courier both ways. If another size suits your child better, you post the original piece back to me and I send the new one out at my cost. Imported sizing does vary a little between designs, so if you would rather be sure before you order, send me your child’s age, height and build on WhatsApp and I will tell you honestly which size to take, including if I think you should size up.

Cash on Delivery anywhere in Pakistan. The parcel comes to your door and you pay the rider in cash when he hands it to you. Delivery takes 3–7 days. Take any 2 pieces and it is free, otherwise it is Rs 220. 291+ mothers have ordered from us so far, online and in person, and every single one of those parcels was delivered.

More pieces travel in one parcel. I pay for one delivery instead of several, and I pass that saving on to you. The more you add, the more I can give back.

Everything in the shop counts. Frocks, co-ord sets, nightwear, winter pieces, all of them. Accessories do not count, and neither does the free surprise gift that comes with your dresses.